Search Engine Optimisation (SEO)

It is a well known fact that people use search engines such as Google and Yahoo to find the information that they seek for. With the vast amount of information -- text, images, video and audio -- available online, search engines help end users to find the best match of websites and pages that the user is seeking.

The problem that many companies with their websites face however, is the traffic that they anticipate to attract so that they can get their message across, let people know about their services and get people to buy their products. Search engines rank sites across the Internet in terms of relevance to the keyword search entered by a user -- if your website doesn't show up in the first 10 or 20 search results, chances are not many people even know that you exist online.

Search Engine Optimisation (SEO) is a technique designed to maximise the relevance matching that the more popular search engines employ on the internet today. Using SEO techniques on your site will greatly increase the chances of search engines such as Google, Yahoo! and Windows Live Search to rank your site higher, making the link to your site appear earlier in the search results, and in turn increasing the chance that the end user will see your link and visit your site.

aCore Consulting Solutions recommends that search engine optimisation (SEO) be performed Web Development and Web Design -- this method will minimise production costs and lengthy delays, as search engine optimisation usually includes modification to the code of the site as a whole. However, if your business already has a website, aCore Consulting Solutions is happy to apply their search engine optimisation skills on your existing website.